Marketing-qualified leads from buyers already in market.
We reach your addressable market on six software review sites and 20+ newsletters we own, identify the people in market for a solution like yours, and deliver them as named leads qualified to your ICP.
Not a score. Not an account. A person, and who they compared you with.
- The shortlist, by nameWhich vendors they put beside you, with the timestamp.
- Recorded, not inferredEvery field is an action on a page we own.
- Delivered where you workCRM, warehouse, CSV or webhook, daily.
{ "role": "Head of IT Support", "company": "Logistics · 650 staff", "stage": "in_market", "consideration_set": ["ServiceNow", "Freshservice", "YOU"], "asset_downloaded": "ITSM migration checklist", "download_timestamp": "2026-10-01T09:14:22Z"}
The difference shows up in every lead.
We give you the real engagement, from first-party data. The person, not the account.
One owned network, from first read to delivered lead.
Four parts, each recorded on pages we publish. Nothing bought, nothing modelled.
Audience
Opted-in readers on pages we publish, filtered to the spec you sell to.
Judged on the pipeline, not the deck.
Pipeline over ad spend, as reported by each client. These four programs returned between 4x and 9x their cost in pipeline.
4x pipeline over ad spend in recruiting software.
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Nine dollars of pipeline for every dollar spent, in six months.
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6x pipeline over ad spend in global payroll and EOR.
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8x pipeline over ad spend in work management.
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7x pipeline over ad spend in project management.
Read the case study →Vendors our readers compare every day
NetSuite
Salesforce
QuickBooks
Quickbase
Sage Intacct
HubSpot
Workday
Rippling
ServiceNow
Zendesk
Samsara
Ramp
Oracle
SAP
Microsoft Dynamics
Acumatica
Xero
Bill.com
Brex
Coupa
Tipalti
Expensify
Stampli
Chargebee
Stripe
Zuora
Pipedrive
Zoho
Outreach
Salesloft
Gong
Apollo
ZoomInfo
Clari
Highspot
Seismic
Gusto
ADP
Paylocity
Paycom
BambooHR
Deel
Lattice
Greenhouse
Lever
Workable
Personio
HiBob
UKG
Ceridian
Freshdesk
Jira
Intercom
Help Scout
Okta
CrowdStrike
SentinelOne
Datadog
PagerDuty
Splunk
Jamf
NinjaOne
Kaseya
SolarWinds
Motive
Geotab
Verizon Connect
Fleetio
Teletrac Navman
Lytx
Smartsheet
monday.com
ClickUp
Asana
Airtable
Notion
Slack
Zoom
DocuSign
Tableau
Looker
SnowflakeNetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflakeOne source of buyer intelligence. Five ways to turn it into pipeline.
Take the data into your own systems, or have us run the program on our properties. Every route starts from the same owned audience.
The data, in your stack
Named, in-market buyers and who they compare, in your CRM and ad platforms every morning.
Campaigns on our pages
Brief us once. We reach your buyers on our properties and hand you the leads, named and opted in.
Bought per lead, per send or by subscription. Every program filtered by title, seniority, company size, geography and category.
What demand gen leaders ask about NorthRadar first.
What is NorthRadar Media?
NorthRadar Media is a B2B demand generation company that owns six software comparison sites and 20+ newsletters. Vendors run programs on those pages and receive named, opted-in buyers with the vendors they compared, an engagement log and a consent record, rather than an account or company name.
How is NorthRadar different from a buyer intent data provider like Bombora, 6sense or Demandbase?
Intent data providers assemble third-party signals and resolve them to account and company names. Our data is first-party: recorded on comparison pages we own, by people who opted in there. We deliver the person, what they compared and when, not a company name.
How do you decide a buyer is in-market?
Only from a recorded action on our pages: opening a comparison, reading an alternatives page or viewing pricing. Newsletter opens, category reads and downloads mark someone as researching. Nothing is predicted or modelled, and every stage flag carries the event and date behind it.
How is a NorthRadar program priced?
Content syndication is $45 per lead against a written spec, with program minimums. A dedicated email is $4,500 per one-time send to your ICP. Data-as-a-Service, audience activation and lead generation programs are quoted by category. Every lead program replaces out-of-spec leads.
What does a lead contain, and is it GDPR compliant?
A named person with role, work email, LinkedIn and phone; company and size; the stage; the vendors compared; the engagement log; and the consent record with property, timestamp, IP and wording. Consent is the lawful basis under GDPR and UK GDPR, with CCPA and CASL handled per region.
More detail on how the data is collected and compliance.
Your buyers are already on our pages.
Leave a work email for a demo, or send your category and ICP and we come back with a program plan, the properties it runs on, and the buying model that fits.
Built for procurement, not just for marketing.
Consent on every record. Nothing your legal team has to take on faith.
Salesforce
HubSpot
Marketo
Eloqua
Snowflake
Clay
n8nCSV & APIIntegrate & Convertr templates